07 Oct Characteristics And Expectations Of French Spectators Of Women Soccer League Posted at 20:22h in by jacky 0 Comments 0 Likes Read More
07 Oct Attendance And Drop-Out Determinants Of Active Football Fans In Germany Posted at 20:22h in by jacky 0 Comments 0 Likes Read More
07 Oct Athletes’ Brand Identity And Brand Image Research Advancements And The Development Of An Athlete Brand Identity Scale Posted at 20:22h in by jacky 0 Comments 0 Likes Read More
07 Oct Applying The Theory Of Planned Behaviour To Test Environmental Behaviour Among Cycling Spectators Posted at 20:22h in by jacky 0 Comments 0 Likes Read More
07 Oct 3I Framework Of Second Screen- Involvement As Major Driver For Intensified Usage Posted at 20:21h in by jacky 0 Comments 0 Likes Read More
07 Oct How Use Context Influences Willingness to Pay for Sport Tickets – An Adaptive Choice-Based Conjoint Analysis in German Football Posted at 20:14h in by jacky 0 Comments 0 Likes Read More
07 Oct Digital Sports Branding: A Comparative Study of Critical Success Factors For Digital Branding Strategies of High-End Company Brands Versus Celebrity Athlete Brands Posted at 20:12h in by jacky 0 Comments 0 Likes Read More
07 Oct The Acquisition of Marketing Permissions in Professional Football Clubs Posted at 20:11h in by jacky 0 Comments 0 Likes Read More
04 Oct Affiliation vs. Contribution: Sponsorship Communication Effects on Consumer Response Posted at 15:31h in by jacky 0 Comments 0 Likes Read More
04 Oct Revenue Realization from Tailgating Activities: An Entrepreneurial Business Model Posted at 15:30h in by jacky 0 Comments 0 Likes Read More
